8 Best Practices That Drive Results
Set Honest Hours
Only show hours you can actually cover. Overpromising availability tanks your ranking when you can't respond. Be realistic about evenings and weekends.
Speed Wins Everything
Respond to calls, messages, and bookings as fast as humanly possible. Speed is the #1 predictor of lead quality, volume, and ranking position.
Keep Messaging Active
Messages bring more high-intent leads. Test ON vs OFF based on results and your team's ability to respond during business hours.
Protect Your Reviews
Ask happy customers for reviews consistently. Respond professionally to every review—good or bad. Fresh reviews keep you competitive.
Rate Leads Carefully
Dispute or rate only junk or truly poor-fit leads. Being overly picky trains the system against you and reduces lead volume.
Track Real Metrics
Watch cost per lead, booked jobs, revenue, and close rate. Use data—not guesswork—to make budget decisions and optimizations.
Keep Your Profile Fresh
Add new photos every 30 days. Update services, insurance, licenses, and service areas regularly. An active profile builds trust and visibility.
Follow Up Relentlessly
Most leads don't book on first contact. A simple follow-up text or call can be the difference between a lead and a booked job.
❌ Avoid These Mistakes
⚡ Bonus Power Moves
After-Hours Lead Coverage
Use AI, live reps, or in-house rotation to capture high-intent leads outside business hours.
Sales Team Handles LSA Leads
Assign weekend/evening shifts to reps who can respond fast and close effectively.
Multiple Locations (If Eligible)
Win in more ZIPs with localized offices and reviews. More coverage = more leads.
Photo & Service Updates
Refresh profile offerings every 30 days to boost activity signals and trust.
ZIP-Level Lead Analysis
Track close rate by ZIP code and adjust targeting to improve ROI over time.
Final Word
Want to Dominate LSA?
LSA isn't set-it-and-forget-it. It's a live system that rewards speed, consistency, and attention to detail. The contractors who win are the ones who show up first, rate leads wisely, follow up on everything, track their performance, and keep their info current.
Fast
Wisely
on Everything
Performance
Current
Do these things, and LSA becomes the best lead channel you've ever run.