About

About Us: Mar­ket­ing for the Trades

At DC Mar­ket­ing Group, we’re not your typ­i­cal mar­ket­ing agency. We don’t offer cook­ie-cut­ter solu­tions or one-size-fits-all tem­plates. Instead, we tai­lor strate­gies to fit your unique busi­ness, goals, and mar­ket — with a deep under­stand­ing of the paint­ing industry.

We’ve been doing this since 2009, orig­i­nal­ly as A David Cre­ation. And while the name has changed, the mis­sion hasn’t. The ​“DC” still nods to our roots — David Chism, David Cre­ation — but today it reflects a full team, not just a per­son. We’re a col­lec­tive of mar­ket­ing pros serv­ing paint­ing con­trac­tors nation­wide with clar­i­ty, con­sis­ten­cy, and long-term vision.

Whether you’re a com­mer­cial painter, a res­i­den­tial repaint spe­cial­ist, or focused on garage floors or roof coat­ings, we under­stand your busi­ness — because we’ve lived it, sup­port­ed it, and helped grow it for over a decade.

How We Work: Frac­tion­al CMOs for the Paint­ing Industry

We oper­ate like an exten­sion of your lead­er­ship team — frac­tion­al CMOs who bring both strate­gic over­sight and tac­ti­cal exe­cu­tion. We’re not here to run flashy cam­paigns just to show off. We’re here to build a smart, steady, and effec­tive mar­ket­ing pres­ence that grows with you.

The Head Coach: Your Account Manager

Your Account Man­ag­er acts like a head coach — set­ting the strat­e­gy, call­ing the plays, and ensur­ing the team is aligned and exe­cut­ing toward your goals.

The Spe­cial­ists: Your Star Players

Behind your Account Man­ag­er is a team of indus­try-savvy specialists:

• Lead Gen­er­a­tors – Google Ads, Face­book, SEO, and LSA experts who dri­ve tar­get­ed leads

• Cre­ative Play­mak­ers – Writ­ers, video pros, and con­tent cre­ators who con­nect with your audience

• Brand Experts – Mes­sag­ing and design pros who posi­tion your busi­ness to stand out

• Graph­ic Design­ers – Trust­ed tal­ent for fly­ers, vehi­cle wraps, signs, and dig­i­tal graphics

• Cam­paign Strate­gists – Direct mail, email, and retar­get­ing experts with trade-spe­cif­ic knowledge

Team Hud­dles: Stay­ing on Course

We don’t ​“set it and for­get it.” Through reg­u­lar strat­e­gy calls and check-ins, we adapt your mar­ket­ing based on real results and evolv­ing goals — just like a good team adjusts its game plan.

What Makes Us Different?

• No Cook­ie-Cut­ter Marketing
  We don’t force clients into tem­plates or rigid sys­tems. Your strat­e­gy is built for your business.

• Indus­try Roots + Mod­ern Expertise
  With a nation­wide view of the paint­ing mar­ket, we help clients nav­i­gate today’s trends with­out chas­ing hype.

• Focused on Painters
  We spe­cial­ize in res­i­den­tial and com­mer­cial paint­ing com­pa­nies — not just ​“home services.”

• Rela­tion­ship-Dri­ven
  Most of our clients stay with us for over 5 years. When they grow large enough to hire in-house, we help tran­si­tion or stay on in a con­sult­ing role.

• Delib­er­ate­ly Small, High­ly Selective
  We’re not try­ing to scale fast or sign every­one. We work with con­trac­tors who are seri­ous about sus­tain­able growth and build­ing real brands.

Are We a Good Fit?

We’re not for every­one — and that’s inten­tion­al. We work best with busi­ness own­ers who val­ue col­lab­o­ra­tion, strate­gic think­ing, and long-term growth. If you’re look­ing for a plug-and-play pack­age, there are plen­ty of those out there. If you’re look­ing for a trust­ed mar­ket­ing part­ner who under­stands your indus­try and sticks with you through every stage of growth, we might be the right fit.

From new­er busi­ness­es get­ting seri­ous about growth to $10M com­pa­nies refin­ing their brand and sys­tems, our clients are diverse — but they all have one thing in com­mon: they want mar­ket­ing that works, and a team that actu­al­ly knows what they’re doing.

If You’ve Read This Far…

Let’s make it simple:
Do you want to work with us?

If the answer is yes, we’d love to talk.