Meet Our Team

David Chism

Marketing Practitioner

Crafting the perfect cup of coffee, savoring the finest craft beers, and sharing the art of Jiu-Jitsu are my passions. While my CrossFit journey was an adventure, I've embraced a new fitness chapter at Orange Theory, fueling my daily conquest. As a dedicated Jiu-Jitsu practitioner, I periodically delve into martial arts, both for my joy and to share captivating moves with friends. My Jiu-Jitsu journey began at Clinch Academy, where I achieved a purple belt in 2018. The pursuit of a brown and eventually black belt is on my horizon, fitting into my bustling schedule.

Beyond the mats and workout floors, I've embraced a fresh role as the President and owner of Chism Brothers Painting, an esteemed painting company I inherited from my father. While I orchestrate this venture remotely from Frederick, MD, my connection to the marketing world remains steadfast.

Thriving on family adventures and day trips with my seven children brings vibrant joy, making the most of opportunities around Washington, DC. My passion for exploration leads me nationwide, connecting with clients, serving my church, and engaging in impactful missions, both locally and internationally.

My passion for small business is very important to me, but my greatest joy is that Jesus Christ is my King and Savior. My purpose in life is to work for His glory and make Him known.


Atalaya Lenke

Chief Operating Officer

Atalaya started her career in the construction industry, building homes from the ground up—a foundation that continues to shape her hands-on approach to business. As COO, she oversees day-to-day operations, manages finances, and ensures every project runs smoothly, bringing a blend of strategic planning, efficiency, and attention to detail to everything she does.

With a background in project management and a passion for problem-solving, Atalaya thrives on creating systems that help her team and clients succeed. She loves what she does, the role she plays in growing the company, and building strong, lasting relationships with clients. Outside of work, she cherishes life with her three wonderful children, which inspires her to bring balance, perspective, and heart to every decision.


Emily Howard

Content Creation and Engagement Specialist

Emily has always been passionate about the trades and joins us after 15 years as editor-in-chief at American Painting Contractor. Last year, she traded her full-time desk job to explore a career in farming. Today, she balances her two passions by farming fresh veggies at a small farm in the summer and creating content and marketing strategies for the painting industry in the winter. Emily is dedicated to clean data, smooth systems, and telling the stories of the painting industry.

When she isn’t working at a desk or in a field, she enjoys Colorado life with her two dogs and fiancé: hiking, snowboarding, tending her plants, and making pottery.

Bob Alesio

Paid Media Strategist

Our PPC specialists develop data-driven campaigns that maximize your ad spend and deliver real results. From Google Ads to social platforms, Bob continuously monitors and optimizes performance to ensure your message reaches the right audience, at the right time, with the right impact. We turn clicks into customers.

Rachael Novak

Paid Media Strategist

Building campaigns that don’t just get clicks — they get attention. Our PPC approach blends data with creativity to craft ads that stand out in crowded feeds and search results. From compelling ad copy and visuals to strategic audience targeting, Rachael creates campaigns that spark interest, drive engagement, and turn curiosity into conversions.

Adam Zobel

Content & Digital Storytelling Strategist

Turning your brand’s story into scroll-stopping content that connects and converts. From engaging social media posts to strategic blogs, website copy, and email campaigns, Adam crafts messaging that resonates with your audience and drives action. By blending creative storytelling with data-driven strategy, Adam ensures your content not only looks and reads beautifully but also builds awareness, grows your following, and supports your marketing goals.

Lauren Noll

Creative & Brand Strategist

Your brand deserves visuals that make a lasting impression. Lauren creates bold, cohesive branding that communicates your story and captures attention. From complete brand guides and custom logos to eye-catching print materials, she blends creativity with strategy to ensure every piece supports your brand identity and marketing goals.

Design Services

  • Logo Design & Branding Packages
  • Design Collateral
  • Apparel Design
  • Vehicle Wraps
  • Visual Identity Development
  • Custom Design Packages

Kristin Kniss

Digital Experience Architect

A great experience keeps customers coming back. Kristin, our UX/UI design team, builds intuitive, engaging digital experiences that connect brands with users seamlessly. Through thoughtful layout, navigation, and design flow, Kristin crafts websites and applications that not only look exceptional but also perform effortlessly — enhancing every interaction.

User Experience (UX) Services (Connecting the dots between customers and businesses)

  • UX Audits
  • UX Strategic Consulting
  • UX Research & Discovery
  • Customer Journey Mapping
  • Wireframing & Mockups

Digital Design & Branding Services

  • Website Design
  • Digital Brand Guides
  • Digital Art Direction (Photo & Video)

Aaron Cote

Director of Search & AI Strategy

Visibility matters — and we make sure your business gets found. Our SEO strategies are built to strengthen your online presence, boost search rankings, and drive qualified traffic to your website. Through in-depth keyword research, on-page optimization, and content strategy, Aaron turns organic searches into measurable growth opportunities.

no more guesswork

Marketing shouldn’t feel like trial and error. With deep industry experience, we craft strategies that work—so you can stop guessing and start growing

Throwing ideas at the wall to see what sticks?

Dreading the slower seasons and craving stable growth?

No time for marketing while you’re running your business?

Curious to know what other industry pros are doing around the country?

focus on the big picture, and we’ll orchestrate the team

Some call us marketing quarterbacks, others see us as orchestra conductors. Either way, the goal is the same: we take your vision and turn it into action. We align the right people, strategies, and execution—so every piece works together seamlessly toward real growth.

Best of all? You stay in control, fully in the loop—but never bogged down by the details. That way, you can focus on running your business while we ensure your marketing delivers results.

Request a Free Consultation
Develop a clear marketing strategy that works

Develop a clear marketing strategy that works

Clear, detailed reports to keep you up-to-date

detailed reports to keep you up-to-date
Stay ahead of competitors

Stay ahead of competitors

Access to key vendor services

Access to key vendor services

getting started is easy

1

Consultation

Let’s connect and discuss your business, needs, and goals.

2

Strategy

We know where you want to go, so let’s map out how to get there.

3

Implementation

With a clear agreement and strategy, it’s time to put the plan to work.

“I have known David for years first as a client when he was Sales and Marketing Director at Chism Brothers Painting and now as a consultant with whom I collaborate in working with business owners in the Painting industry. David is a person of high integrity as well as experienced in sales, marketing, estimating and technical solutions for painting contractors. Business owners that I know who have worked with David have been happy with their experience.”

Linnea Blair Linnea Blair - Advisors on Target

“I have had the pleasure of working with David and his A David Creation team for over 10 years. The most important thing about David is that he is honest and trustworthy. I've worked with many people over the years, and it's a challenge finding people who you can trust. So when you find someone who you can trust to handle your marketing like they would for their own business, you keep them around!”

Paul Viggiano Paul Viggiano - VP of Sales & Marketing, A.G. Williams Painting, Westchester County, NY

“David has great ideas on how to market a company. He’s creative at coming up with good solutions while keeping within budget. He keeps tabs at every stage of the process and communicates well. I highly recommend working with David.”

David Guy - Pioneer Design

“David is super bright and creative. He is easy to work with and brings a lot of value to any project he is involved in.”

Kevin Nolan Kevin Nolan - President of Nolan Painting, Philadelphia, PA

“Working with David has truly been a revelation for our company. For 15+ years I managed the marketing myself, and from the moment David and his team took over everything fell into place.”

Anthony Maucieri - President, East Hill Cabinetry, Westchester NY & Norwalk CT

“Chism is and was the consummate professional. His knowledge in the field of painting amazed me.”

Michael Hartman - Owner of Weston Interiors, San Diego, CA

“David, is a great speaker and is detailed in everything he does. His websites are some of the best around, and he is very respected in the industry.”

Pete Wirtz Pete Wirtz - President of Pete The Painter, Chicago, IL

“We have been working with David and his team for 9+ years now. My overall satisfaction of his and his team's work has only increased over the years. Even during the worst of the pandemic his marketing skill, knowledge and advice brought tremendous results. I can't see Williams Professional Painting without A David Creation as a vital piece of our company and future success.”

Dave Williams - President of Williams Professional Painting, Alexandria, VA

“A David Creation has helped us tremendously over the years of working with them​.​ ​Our marketing return has been substantial...”

Sean Kennedy - CEO, Kennedy Painting, St. Louis, MO

“My experience with ADC was the most engaged, comprehensive and knowledgeable one I've ever had with a marketing team! These guys know their stuff!”

Kersteen Anderson - President, DFAF, Inc. Painting and Decorating

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