Meet Our Team
David Chism
Marketing Practitioner
Crafting the perfect cup of coffee, savoring the finest craft beers, and sharing the art of Jiu-Jitsu are my passions. While my CrossFit journey was an adventure, I've embraced a new fitness chapter at Orange Theory, fueling my daily conquest. As a dedicated Jiu-Jitsu practitioner, I periodically delve into martial arts, both for my joy and to share captivating moves with friends. My Jiu-Jitsu journey began at Clinch Academy, where I achieved a purple belt in 2018. The pursuit of a brown and eventually black belt is on my horizon, fitting into my bustling schedule.
Beyond the mats and workout floors, I've embraced a fresh role as the President and owner of Chism Brothers Painting, an esteemed painting company I inherited from my father. While I orchestrate this venture remotely from Frederick, MD, my connection to the marketing world remains steadfast.
Thriving on family adventures and day trips with my seven children brings vibrant joy, making the most of opportunities around Washington, DC. My passion for exploration leads me nationwide, connecting with clients, serving my church, and engaging in impactful missions, both locally and internationally.
My passion for small business is very important to me, but my greatest joy is that Jesus Christ is my King and Savior. My purpose in life is to work for His glory and make Him known.
Atalaya Lenke
Chief Operating Officer
Atalaya started her career in the construction industry, building homes from the ground up—a foundation that continues to shape her hands-on approach to business. As COO, she oversees day-to-day operations, manages finances, and ensures every project runs smoothly, bringing a blend of strategic planning, efficiency, and attention to detail to everything she does.
With a background in project management and a passion for problem-solving, Atalaya thrives on creating systems that help her team and clients succeed. She loves what she does, the role she plays in growing the company, and building strong, lasting relationships with clients. Outside of work, she cherishes life with her three wonderful children, which inspires her to bring balance, perspective, and heart to every decision.
Emily Howard
Content Creation and Engagement Specialist
Emily has always been passionate about the trades and joins us after 15 years as editor-in-chief at American Painting Contractor. Last year, she traded her full-time desk job to explore a career in farming. Today, she balances her two passions by farming fresh veggies at a small farm in the summer and creating content and marketing strategies for the painting industry in the winter. Emily is dedicated to clean data, smooth systems, and telling the stories of the painting industry.
When she isn’t working at a desk or in a field, she enjoys Colorado life with her two dogs and fiancé: hiking, snowboarding, tending her plants, and making pottery.
Bob Alesio
Paid Media Strategist
Our PPC specialists develop data-driven campaigns that maximize your ad spend and deliver real results. From Google Ads to social platforms, Bob continuously monitors and optimizes performance to ensure your message reaches the right audience, at the right time, with the right impact. We turn clicks into customers.
Rachael Novak
Paid Media Strategist
Building campaigns that don’t just get clicks — they get attention. Our PPC approach blends data with creativity to craft ads that stand out in crowded feeds and search results. From compelling ad copy and visuals to strategic audience targeting, Rachael creates campaigns that spark interest, drive engagement, and turn curiosity into conversions.
Adam Zobel
Content & Digital Storytelling Strategist
Turning your brand’s story into scroll-stopping content that connects and converts. From engaging social media posts to strategic blogs, website copy, and email campaigns, Adam crafts messaging that resonates with your audience and drives action. By blending creative storytelling with data-driven strategy, Adam ensures your content not only looks and reads beautifully but also builds awareness, grows your following, and supports your marketing goals.
Lauren Noll
Creative & Brand Strategist
Your brand deserves visuals that make a lasting impression. Lauren creates bold, cohesive branding that communicates your story and captures attention. From complete brand guides and custom logos to eye-catching print materials, she blends creativity with strategy to ensure every piece supports your brand identity and marketing goals.
Design Services
- Logo Design & Branding Packages
- Design Collateral
- Apparel Design
- Vehicle Wraps
- Visual Identity Development
- Custom Design Packages
Kristin Kniss
Digital Experience Architect
A great experience keeps customers coming back. Kristin, our UX/UI design team, builds intuitive, engaging digital experiences that connect brands with users seamlessly. Through thoughtful layout, navigation, and design flow, Kristin crafts websites and applications that not only look exceptional but also perform effortlessly — enhancing every interaction.
User Experience (UX) Services (Connecting the dots between customers and businesses)
- UX Audits
- UX Strategic Consulting
- UX Research & Discovery
- Customer Journey Mapping
- Wireframing & Mockups
Digital Design & Branding Services
- Website Design
- Digital Brand Guides
- Digital Art Direction (Photo & Video)
Aaron Cote
Director of Search & AI Strategy
Visibility matters — and we make sure your business gets found. Our SEO strategies are built to strengthen your online presence, boost search rankings, and drive qualified traffic to your website. Through in-depth keyword research, on-page optimization, and content strategy, Aaron turns organic searches into measurable growth opportunities.
Linnea Blair - Advisors on Target
Paul Viggiano - VP of Sales & Marketing, A.G. Williams Painting, Westchester County, NY
Kevin Nolan - President of Nolan Painting, Philadelphia, PA
Pete Wirtz - President of Pete The Painter, Chicago, IL