TECC May Marketing Meeting
Monthly Marketing Meeting
TECC Painting Company
Strategy review, performance update & next steps
1
Big Picture & Owner Perspective
Open floor — Katelin & Tony share top-level updates before we dive into the numbers.
Discussion prompts
- How are things on the ground — crews, jobs in progress, pipeline?
- Anything new in the business we should know about?
- Wins, friction, or anything brewing that affects marketing direction?
2
Off the Runway — What's Live
Quick channel-by-channel status. Where each piece of the engine sits today.
LSA Leads (April)
18
▲ 9x since January
Google Reviews
149
▲ 4.8★ average
Residential GBP Calls
15
▲ +1 vs. March
Combined Impressions
5.7K
▲ +43% MoM
Google Ads — Commercial
Account is running smoothly · Bob is on a brief vacation and won't be joining today — his team is managing the account in his absence. Nothing to worry about. · Performance report will be shared separately.
Running
Local Service Ads (LSA)
Service area expanded · Review focus driving slow-but-steady traction · April: 18 leads, $61 CPL, ABS Top climbed to 35.10%
Trending Up
SEO — Foundation Work
Whitespark baseline set · Painting Company 6%, Interior/Exterior Painters 2%, Deck Refinishing & Garage Floor Coating 0% · Impressions up significantly on both sites; CTR is next to unlock · Aaron Cote will present the deeper-dive SEO report on the call.
Building
Social Media & Email
Live and building consistency · Adam Zobel will share the full Social & Email report on the call.
Live
Google Reviews
149 total, 4.8★ average · April +3 new (+1 Residential, +2 Commercial) · Commercial GBP earned its first reviews — milestone moment
Healthy
3
What We're Executing Right Now
Active work happening between meetings, plus what's been cleaned up.
Completed This Month Done
- Updated Commercial homepage H1 to "Colorado Springs Commercial Painting & Coating Contractors"
- Created Denver Service Area Page (teccpainting.com/service-areas/denver/)
- Built local citations to strengthen NAP consistency
- Set up Whitespark Local Ranking Grid for both divisions
- Synced business hours across website and Google Business Profiles
- Scheduled GBP posts to keep both profiles active
- Cross-referenced Kristin's UX audit with Aaron's — priority list ready
Active Campaigns & Initiatives In Flight
- LSA optimization — protecting the gains from lead dispositioning hygiene
- Review generation push — both divisions, with extra focus on new Commercial GBP
- Google Ads campaigns — managed by Bob's team this cycle; report shared separately
- Social content cadence — Adam Zobel will walk through the full social & email report
4
Website / UX Improvements
Two UX audits completed on the commercial site (Kristin's + Aaron's). Commercial site is 100% the priority — residential is not part of this scope.
Our Recommendation
Focus 100% on the commercial site (teccpainting.com). Roll UX/UI changes into Aaron's existing monthly retainer — no budget increase. We prioritize the highest-leverage commercial pages first and work down the list. Aaron's web team executes, DCMG manages the priority queue.
Priority Order
1. Commercial Homepage & Navigation
Highest-leverage pages on teccpainting.com. Every visitor hits these first — biggest impact on bounce, time on site, and conversion.
First
2. Top 5 Commercial Service Pages
See Section 6 for the proposed commercial service priorities.
Next
3. Secondary Commercial Pages & Supporting Content
Once the high-traffic commercial pages are dialed in.
After
5
TECC Team Commitments
What we need from the TECC team to keep the engine running and accelerate results.
📸 Photos & Videos From the Field
Need to lock cadence and ownership: what kinds (before/after, job in progress, finished), how often, who sends them, and where they go.
🎥 Video Content — Keep It Coming
Commendation: Armando's LinkedIn video was excellent — exactly the kind of content that builds authority and trust. This is what we want more of.
▶ Adam's next steps: Get Armando's video onto YouTube and transcribe it for AI and Google Search visibility. The more video, the better — every piece compounds across platforms (LinkedIn, YouTube, social, website, SEO).
Target: 1+/month (more is better)
⭐ Review App — Time to Use It
DCMG built the review app with a built-in incentive program — team was excited but it's not getting used yet. Reviews are the #1 lever for LSA ranking and Commercial GBP growth, and we can't move the needle without TECC pulling this trigger.
Review App Link:
https://dcmg-reviews.netlify.app/?client=tecc
https://dcmg-reviews.netlify.app/?client=tecc
📝 Review Request Ownership
Who owns asking for reviews on residential? On commercial? What's the trigger — job complete, invoice sent, follow-up call? Define it so it actually happens.
🎯 Google Review Monthly Target
Currently averaging +1/month residential. AMC has ~3x our review count. Proposing +3 to +5 per division per month as the target to close the gap.
Proposed: +3 to +5/month per division
⚙️ LSA Lead Dispositioning
Keep marking leads as booked/not booked in the LSA dashboard. This is the single biggest driver of the 9x lead growth — protect it.
⚠️ Important nuance: Don't over-mark leads as "bad" unless Google truly made a mistake. Excessive "bad" ratings signal to Google's algorithm that we don't want leads — and Google will redirect them to competitors. Use this tag sparingly and only when justified.
6
Top 5 Services to Push
Proposed priority services for SEO, content, and ad targeting — pending TECC approval.
Why this matters
Locking the top 5 services per division focuses every channel — SEO content, page priority, ad targeting, social, direct mail — on the same revenue drivers. We stop spreading effort across 20 pages and double down on the 10 that matter.
Residential (for approval)
- 1 Decks
- 2 Refinishing
- 3 Siding Repairs / Full House Repaints
- 4 General Carpentry
- 5 Exterior Painting (proposed addition)
Commercial (for approval)
- 1 Commercial Exterior Repaints
- 2 Epoxy & Garage Floor Coatings
- 3 Industrial & Specialty Coatings
- 4 HOA & Multi-Family
- 5 Property Mgmt / Commercial Interiors
7
Action Items & Next Steps
Open items, decisions needed, and what happens between now and next meeting.
🚨 Top Priority Ask
Reviews, reviews, reviews. If TECC walks away from this meeting and does one thing, it's pushing for more Google reviews on both divisions. The review app DCMG built (link in Section 5) makes it easy and includes a built-in incentive program — use it if it helps the team. Every review compounds: better LSA ranking, more conversions, stronger trust signals. Commercial GBP especially needs review velocity right now.
📄 Industrial Flyer
Need copy approval and images. Decision point: are we creating an infographic version as well?
🎨 Specialty Coatings — Website
Update website to better feature specialty coatings as a distinct service offering.
📷 Tony & Mike Photo Complete
Photo arrived and was used in the approved direct mail piece. Additional photos distributed to the team for use on the website, social, and other channels as needed.
📬 Direct Mail — Just Approved
Mailer was approved yesterday. Next step: mailing house gets it out the door. Setting expectations now — direct mail requires patience and consistency to build trust. The first drop is the start, not the finish line.
💰 Pricing Guide / Calculator — Residential
Discussion from last meeting. Decision point: do we want this on the residential site? Two paths:
- Off-the-shelf pricing guide software — faster setup, lower cost, ranges-based, proven tools
- Custom build — more control, more time, fully tailored
🛠️ UX/UI Changes — Begin Execution (Commercial Site)
Aaron's team to start with commercial homepage + navigation, then move to top 5 commercial service pages. Commercial site is 100% the priority. Rolled into existing retainer — no budget change.