Endure Marketing Agenda - May
END
RE
PAINTING
Monthly Marketing Review
May 2026
Team Meeting
Team Meeting
endurepainting.com · San Leandro, CA
Attendees
DanielOwner, Endure Painting
DavidDC Marketing Group
JoshGoogle/Bing Ads + LSA
Aaron CoteSEO
1
Google / Bing Ads + LSA Performance
Josh
Apr Leads (LSA)
15
↑ from 8 in March
Apr Spend (LSA)
$647
$43 cost per lead
Top Impression Rate
94.3%
Abs. top: 21.4%
YTD LSA Spend
$1,494
Jan–Apr · 31 leads total
| Month | Leads | Spend | CPL | Impressions | Trend |
|---|---|---|---|---|---|
| Jan 2026 | 2 | $90 | $45 | 954 | — |
| Feb 2026 | 6 | $183 | $30 | 709 | ▼ 245 impressions |
| Mar 2026 | 8 | $374 | $47 | 1,009 | ▲ 300 impressions |
| Apr 2026 | 15 | $647 | $43 | 1,350 | ▲ 341 impressions |
- April was the best LSA month yet — 15 leads, double March's 8. Strong momentum heading into May/June peak.
- Landing pages: Are dedicated landing pages live or planned? How is performance tracking vs. general website traffic?
- Remarketing: Is this live? Any early data from social/display retargeting?
- What else can move the needle? New tactics, budget reallocation, or ad type expansion?
- Google Ads (separate from LSA): Update on performance and any April/May changes.
2
SEO — Service Area Pages + GBP
Aaron Cote
- SAP status: Live April pages (Oakland, Piedmont, Danville, Alamo) are published — David G. completed the template and pushed them live. Aaron to share full update on performance and next steps. May pages (Berkeley, Palo Alto, Atherton, Hillsborough) — are these written and ready to go?
- Homepage work: Aaron using available hours on homepage improvements while template is pending. Any updates?
- Blog content: Can blogging be folded into current scope, or is there an add-on fee? Prefer keeping with SEO for alignment.
- Review velocity: Still needs work — consistent reviews are a ranking signal. Discuss plan.
SAP Roadmap
April ✓ Live
- Oakland
- Piedmont
- Danville
- Alamo
May
- Berkeley
- Palo Alto
- Atherton
- Hillsborough
June
- Los Altos / Los Altos Hills
- Pleasant Hill
- Interior Painting Page (Optimize)
GBP Performance
| Period | Calls | Clicks |
|---|---|---|
| February 2026 | 6 | 23 |
| March 2026 | 5 | 17 |
| April 2026 (projected) | 5 | 21 |
3
Google Business Profile Updates
Aaron Cote
- Aaron to share GBP update — profile is looking healthy. Full report from Aaron.
- Posts cadence — confirm we're at 2x/week minimum. Aaron managing this.
- Q&A, photos, and service list — any additions or updates this month?
- Profile completeness — description, hours, categories all current?
4
Reviews — Keep Them Coming
Daniel + Team
4.9 ★
98 Total Reviews
2 away from 100 — let's get there this month
Feb 2026
94
+1 new
Mar 2026
95
+1 new
Apr 2026
97
+2 new
May 2026
98
+1 new
- Review app is being used — great. Confirm team is sending requests after every completed job. App: dcmg-reviews.netlify.app/?client=endure
- Goal for May: Hit 100 reviews. Only 2 away — push hard this month.
- Velocity target: minimum 3–4 new reviews per month to support LSA and SEO rankings.
5
Email Marketing Needs Action
Daniel + David
- What happened here? Stalled Emily Howard had the email written and was waiting on Daniel for Mailchimp access and an updated email list. Neither came through. Let's talk about this directly.
- Decision needed: Do we restart email marketing? If yes, who is owning the list, the platform access, and the sends going forward?
- The email itself was ready — one-time offer to past customers / prospects with a personal tone and discount offer. Still a strong play for May.
- Action: Daniel provides updated email list. David and Daniel align on who sends and when.
6
Neighborhood Radius Mailer
Daniel + David
- Is the campaign launched? Confirm with Daniel that mailers are going out with Best Post Cards.
- Address cadence: Is Daniel providing active job site addresses on a weekly or bi-weekly basis? How is this working in practice?
- ~150 homes per active job site. Three mailer designs are ready (#55 Exterior, #57 Interior, #73 We're In Your Neighborhood).
- All mailers must include: CA Lic. #1047028 — confirm this is on every piece going out.
- Family photo — is this in use yet on the letter-style mailers?
7
Yard Signs + Truck Signage Daniel Action Needed
Daniel
- Yard signs: Waiting on Daniel Atalaya followed up with Daniel to review the updated design and approve before ordering. No response. This is in Daniel's court — what's the hold up and when can we get approval to move forward?
- Truck / vehicle signage: When is this happening? Trucks on the road are one of the highest-visibility, lowest-cost brand impressions available — especially in the neighborhoods where jobs are being done. This should have been done already. What's the timeline to get wraps or magnetics on the trucks?
- Both of these are "seen around town" plays that compound over time. Every week without them is a missed impression in the neighborhoods Endure is already working in.
8
Social Media + Video Content
Daniel's Team
- Review recent posts — frequency, content mix, engagement. Are before/afters going up consistently?
- Q&A Video series: 10 short videos, locally anchored for Bay Area / East Bay search. Format: 60–90 seconds, shoot on phone, minimal editing. Confirm who is filming and timeline.
10 Q&A Video Topics — East Bay Local Focus
- How much does it cost to paint the exterior of a house in the East Bay?
- How long does an exterior paint job take in the Bay Area?
- Best time of year to paint your home in Oakland or San Leandro?
- Do I need to leave my home during interior painting?
- How do I choose the right paint color for my East Bay home?
- What prep work does a professional painter do before starting?
- How long will a quality paint job last on a Bay Area home?
- Why does weatherproofing matter for exterior paint in the Bay Area?
- What makes Endure Painting different from other East Bay painters?
- How do I get a free estimate in San Leandro or the East Bay?
Production tips: Say the city in the first 10 seconds · Title each video with city name for YouTube · Pin location to San Leandro on every upload · Tag location in Reels/Shorts captions
9
2026 Marketing Budget Snapshot Actuals Needed
Daniel + David
Annual Budget
$121K
$121,150 allocated
Spent (Jan–Apr)
$13,167
10.9% of annual budget
Sales Goal (Annual)
$2M
$125K–$217K/mo seasonal
Budget % of Revenue
6%
Target allocation
- Daniel action needed: Fill in actual spend for Jan–April in the Endure 2026 Marketing Dashboard (Google Sheets) — will be a standing ask each month going forward to keep the dashboard current.
- Sales actuals are also blank — Daniel to provide revenue numbers for Jan–Apr so we can track against the $2M annual goal and the $208K April target.
- Social Media Marketing budget ($7,200 / year) shows $0 actuals — is Daniel's team spending anything on boosting/ads? Needs to be tracked.
Next steps and action items will be logged in Basecamp — this document is a reference for the call only.