Browder Monthly Marketing Report - May 2026
Monthly Marketing Recap
April 2026 // Browder
Reporting Period
Apr 1 – Apr 30, 2026
vs. Mar 1 – Mar 31, 2026
Prepared by DC Marketing Group
vs. Mar 1 – Mar 31, 2026
Prepared by DC Marketing Group
THE
SHORT
VERSION
SHORT
VERSION
Spring season is here and the program is responding. Lead volume is up across every paid channel — Google LSA held strong at 44 leads, Google Ads conversions lifted +66%, and paid social delivered 15 form leads at a $30 CPL (on par with LSA). Reviews continue to climb (1,116 total, still 5.0). One operational change for May: bringing Google Business Profile management in-house for tighter integration with the rest of the program.
01 / CHANNEL
Google Local Services Ads (LSA)
VOLUME UP
Total Leads
44
▲ +7.3% vs. March
Spend
$1,400
▲ +12.2%
Cost / Lead
$32
▲ +$2 (seasonal)
Top of Page Rate
98.0%
— Stable
What This Means
- ▲Lead volume held strong at 44 booked leads — phone calls (35) and messages (9). Spend is pacing toward the $2,600 monthly cap as expected during peak season.
- ▲Quality stayed clean — only 1 credit issued, zero leads stuck in review. That's a sign Google trusts the profile and the responsiveness.
- ●CPL ticked up $2 — normal for spring. More painters bidding into the same auction means everyone pays a little more.
Action Underway
- →GBP / LSA hours alignment completed last week. Google rewards consistent answer windows over inflated 24/7 coverage.
- →Expect ranking and impression share to firm up over the next 3–4 weeks.
02 / CHANNEL
Social Media & Email — Managed by Adam
MOMENTUM BUILDING
Social Leads (Form)
15
$30.21 / lead
Total Reach (FB + IG)
22K
▲ Unique viewers
Net New Followers
+96
FB +87, IG +9
Paid Social Spend
$935
Awareness + Leads
The Honest Read
- ▲Social CPL is $30.21 — essentially on par with Google LSA at $32. That's the headline. Social is now pulling its weight as a lead-gen channel, not just brand fluff.
- ▲15 lead form submissions in 30 days from the Launch · Leads campaign on $453 spend. Awareness campaign drove 101 new follows at $4.77 each.
- ▲Reaching new audiences: 98.5% of Facebook views and 91.3% of Instagram views came from people who don't follow Browder yet. That's healthy top-of-funnel.
- ●Reels views and watch time both dipped — fix is more short-form video, even slideshow-style reels from existing project photos.
What's Working in Creative
- ●Collages are the winning ad format — multiple project shots in one scroll-stopper. Easy to produce, easy to scale. Leaning into more of these in May.
- ●Customer reviews drove 2 of the top 5 Facebook posts. Social proof is doing real work — worth weaving more reviews into the rotation.
- ●Email + Blog cadence: Adam is publishing monthly emails and supporting blog content alongside social. Steady foundation under the paid social activity.
03 / CHANNEL
Google Ads — Search & Display
EFFICIENCY UP
Total Conversions
25
▲ +66% vs. March
Form Submits
12
▲ +140%
Phone Calls
13
▲ +30%
Search CPC
$15.10
Avg across search campaigns
The Headline
- ▲Fewer clicks, better leads. Audience refinement filtered out tire-kickers — total conversions jumped 66% on roughly the same spend ($3,560).
- ▲Landing page A/B test concluded. Original page won at 6.08% conversion vs. challenger at 3.45%. Challenger paused.
- ▲Display efficiency improved across the board — CPC down 8.9%, CTR up 7%.
Search CPC by Campaign
- ●Brand — $4.62 CPC (people searching "Browder Painting")
- ●Cabinet Refinishing — $18.83 CPC (5.5% CTR, strong)
- ●Deck Refinishing — $18.35 CPC (low volume, 218 impr.)
- ●Residential Painting — $20.69 CPC (highest, also highest volume)
04 / CHANNEL
Microsoft / Bing Ads — First Full Month
RAMPING
Spend
$569
$1,000 budget
Impressions
47K
First full month
Clicks
191
Traffic working
Form Submits
2
Early conversions
The Honest Read on Bing
- ▲Month 1 goals achieved — visibility and traffic. The campaigns are live, keywords are triggering, ads are getting clicks. That's the foundation.
- ●Now we tighten. May focus: search term review, negative keyword additions, narrower match types. Expect CTR to climb and wasted impressions to drop.
- →Bing tends to deliver an older, higher-intent homeowner audience — worth giving 2–3 more months before judging ROI.
05 / REPUTATION
Google Reviews
CONSISTENT
1,116
★ ★ ★ ★ ★
Total Reviews — SLO
+19
★ ★ ★ ★ ★
New in April (SLO)
+12
★ ★ ★ ★ ★
New in April (Templeton)
The Story
- ▲5.0 rating held across both locations — SLO at 1,116 total, Templeton building from 12 to 24 in two months. Templeton momentum matters as that profile builds local search authority from scratch.
- ▲Pace of +15-20 new reviews per month in SLO is what keeps Browder visible above competitors in map results. Crews and sales reps deserve credit.
06 / OPERATIONAL CHANGE
Bringing GBP Management In-House
EFFECTIVE MAY
The
Change
Change
Pausing the Local Optics service ($500/mo) and shifting Google Business Profile posting and review responses to Adam Zobel internally. Adam will run a few posts per week directly to GBP and handle review replies. This gives us tighter integration between content tone, sales rep activity, and the brand voice we already manage — and frees up budget for channels with clearer attribution. We'll monitor /ca-painter/ landing page traffic over the next 60 days; if SEO performance dips, we'll revisit.
07 / LOOKING FORWARD
May & June Priorities